I think we can all agree that when someone utters the word “Chloé” we instantly think of feminism, simplicity and elegance, thus, concluding that their marketing department has done an excellent job.
Yes, that was intended to be a little joke, but in all seriousness I really do believe they have done a great job because over the years their image hasn’t changed. The world, for some strange reason is becoming edgier and edgier (I’m not a huge fan, but I can’t deny it sometimes looks cool…when it’s not overdone) but Chloé has remained feminine and romantic.
Chloé was founded by Gaby Aghion in 1952 after she moved from Egypt to Paris. The reason behind the brand, is the entire reason why I love, love, love this brand; Gaby Aghion felt that luxury clothing was only available for the few that could afford them. Haute Couture aka Made-To-Measure was trendy back then, but it was for obvious reasons incredibly expensive. So, Gaby Aghion thought to herself, “Why don’t we make luxury clothing available for anyone who wants it?” And so ladies, Ready-To-Wear was created! Don’t we love her? Forget those architectural dresses that are only good for collection, we want the real thing!
Surely enough, after Chloé launched their first Ready-To-Wear collection, everyone else followed. Thank God!
Every once in a while, I like to do a post about a brand that we really appreciate. Yes, Chloé might be a little on the expensive side, but remember to invest in key pieces like handbags or shoes. Trust me, when I can finally afford Chloé I will make sure to get me This Beauty.
Have a Blossoming Day!